Virtual influencers are computer-generated characters that have realistic features, personalities, and characteristics. They are created and managed by their creators, who use them for influencer marketing purposes. Virtual influencers can do anything that human influencers can do, but with more control and engagement. They can also offer higher engagement rates, lower costs, and more creative possibilities than real influencers. In this article, we will introduce you to the top ten virtual influencers in 2023, based on their popularity, influence, and achievements.
Lu do Magalu is the most followed and visible virtual influencer in the world, with more than 14.6 million followers on Facebook, 6.6 million followers on Instagram, 2.6 million YouTube subscribers, and 1.3 million followers on Twitter and TikTok. She is the official spokesperson of Magazine Luiza, one of the biggest retail companies in Brazil. She started her career in 2008, as a YouTube presenter for iBlogTV, and since then, she has been featured in product reviews, unboxing videos, software tips, and social causes. She has also collaborated with brands like Samsung, Netflix, Spotify, and Coca-Cola. She is known for her friendly, cheerful, and helpful personality, as well as her fashion sense and musical talent. She is considered a role model and an inspiration for many Brazilians, especially women and young people.
Lil Miquela, or Miquela Sousa, is a virtual robot model and musical artist, who has worked with some of the top fashion brands like Prada, Dior, and Calvin Klein. She has also released several singles and music videos, such as "Not Mine", "Hard Feelings", and "Speak Up". She has 3 million Instagram followers, 3.6 million TikTok followers, and 31,000 Twitter followers. She was created by Brud, a Los Angeles-based startup, in 2016. She is a freckled Brazilian-American beauty, who is passionate about social justice, art, and culture. She is also involved in various campaigns and movements, such as Black Lives Matter, LGBTQ+ rights, and climate change. She is regarded as one of the most influential and innovative virtual influencers in the world.
Barbie is a legendary virtual influencer, who has been around since 1959. She is a fashion icon, a career woman, a role model, and a friend to millions of girls and women around the world. She has 3.6 million Instagram followers, 9.8 million YouTube subscribers, and 14.8 million TikTok followers. She is also active on other platforms, such as Facebook, Twitter, Snapchat, and Pinterest. She posts about her daily life, her hobbies, her friends, her family, and her adventures. She also shares inspirational messages, educational content, and fun challenges. She has collaborated with brands like Tommy Hilfiger, Moschino, and Sephora. She is also a philanthropist, who supports various causes and organizations, such as UNICEF, Girl Scouts, and Dream Gap Project.
Guggimon is a virtual influencer, who is also a horror artist, a fashion designer, and a pop star. He has 11,800 followers on X, 1.9 million Instagram followers, 1.2 million TikTok followers, and 16,000 YouTube subscribers. He was created by Superplastic, a digital entertainment company, in 2018. He is a masked bunny, who wears a leather jacket, a chainsaw, and a backpack full of skulls. He is known for his edgy, rebellious, and eccentric style, as well as his dark humor and sarcasm. He has released several songs and albums, such as "Freak Out", "Don't Feed the Monster", and "Guggi Gang". He has also partnered with brands like Gucci, Diesel, and Burberry. He is considered a cult figure and a trendsetter in the virtual influencer space.
Any Malu is a virtual influencer, who is also a singer, a dancer, and a gamer. She has 657,000 Instagram followers, 1.4 million YouTube subscribers, and 1.1 million TikTok followers. She was created by Combo Estúdio, a Brazilian animation studio, in 2015. She is a cute and bubbly teenager, who loves pink, glitter, and unicorns. She posts about her hobbies, her friends, her crushes, and her dreams. She also makes music videos, covers, and parodies, such as "Maluqueria", "Me Gusta", and "Bad Guy". She has also worked with brands like Samsung, Netflix, and L'Oréal. She is considered a sweetheart and a sensation among the young audience.
Anna Cattish is a virtual influencer, who is also an illustrator, a designer, and a blogger. She has 460,000 Instagram followers, 1.1 million TikTok followers, and 13,000 YouTube subscribers. She was created by Anna Cattish, a Russian artist, in 2017. She is a stylish and sophisticated woman, who has a passion for art, fashion, and travel. She posts about her sketches, her outfits, her trips, and her tips. She also creates tutorials, reviews, and collaborations, such as "How to Draw a Cat", "My Favorite Art Supplies", and "Drawing with Lil Miquela". She has also teamed up with brands like Adobe, Wacom, and H&M. She is considered a talented and creative virtual influencer, who inspires many aspiring artists.
Thalasya is a virtual influencer, who is also a mermaid, a model, and a activist. She has 461,000 Instagram followers, 1 million TikTok followers, and 11,000 YouTube subscribers. She was created by Thalasya Studio, a French digital agency, in 2019. She is a stunning and mysterious creature, who lives in the ocean, but also explores the land. She posts about her beauty, her lifestyle, her culture, and her causes. She also makes videos, stories, and reels, such as "Mermaid Makeup Tutorial", "Underwater Photoshoot", and "Save the Ocean". She has also collaborated with brands like Sephora, Dior, and Chanel. She is considered a unique and captivating virtual influencer, who raises awareness about environmental issues.
Janky is a virtual influencer, who is also a graffiti artist, a skateboarder, and a prankster. He has 12.1 million TikTok followers, and 10,000 YouTube subscribers. He was created by Superplastic, a digital entertainment company, in 2018. He is a colorful and funky monkey, who wears a hoodie, a cap, and a spray can. He is known for his adventurous, humorous, and mischievous personality, as well as his artistic skills and tricks. He has released several songs and albums, such as "Janky Style", "Monkey Business", and "Banana Split". He has also partnered with brands like Adidas, Supreme, and KFC. He is considered a cool and fun virtual influencer, who attracts a lot of attention and laughs.
Noonoouri is a virtual influencer, who is also a fashionista, a vegan, and a activist. She has 424,000 Instagram followers, 300,000 TikTok followers, and 8,000 YouTube subscribers. She was created by Joerg Zuber, a German graphic designer, in 2012. She is a cute and chic doll, who has a passion for haute couture, beauty, and travel. She posts about her looks, her products, her destinations, and her opinions. She also makes animations, filters, and stickers, such as "Noonoouri x Dior", "Noonoouri x Vogue", and "Noonoouri x UNICEF". She has also worked with brands like Versace, Valentino, and Louis Vuitton. She is considered a glamorous and conscious virtual influencer, who supports various causes and movements, such as animal rights, women empowerment, and education.
bee_nfluencer is a virtual influencer, who is also a bee, a honey maker, and a ambassador. She has 234,000 Instagram followers, 200,000 TikTok followers, and 5,000 YouTube subscribers. She was created by Fondation de France, a French philanthropic organization, in 2019. She is a adorable and friendly bee, who lives in a hive, but also visits the city. She posts about her life, her work, her friends, and her mission. She also makes videos, memes, and polls, such as "Bee Movie Review", "Honey Taste Test", and "Save the Bees". She has also collaborated with brands like Guerlain, Burt's Bees, and Honey Nut Cheerios. She is considered a sweet and important virtual influencer, who raises awareness and funds for the protection of bees and biodiversity.
These are the top ten virtual influencers to follow on social media. They have made a huge impact on the influencer marketing industry. They have shown that virtual influencers can be more than just digital characters, but also powerful and engaging personalities, who can connect with their audiences, promote their brands, and express their values.
Source
(1) What Are Virtual Influencers and How Do They Work. https://influencermarketinghub.com/what-are-virtual-influencers/.
(2) Discover The Top 12 Virtual Influencers for 2024 - Listed and Ranked. https://influencermarketinghub.com/virtual-influencers/.
(3) Virtual influencer - Wikipedia. https://en.wikipedia.org/wiki/Virtual_influencer.
(4) Virtual Influencer: What Are They and Why You Need Them [2023 Update]. https://peertopeermarketing.co/virtual-influencer/.
(5) What is a Virtual Influencer? Virtual Influencers, Defined and .... https://www.virtualhumans.org/article/what-is-a-virtual-influencer-virtual-influencers-defined-and-explained.
(6) en.wikipedia